Newcomer PDK aims to profit and sets its sights on pole position

"I believe that if we keep this pace up, then in two to three years we might well become a leader in the car loans market," said Jarosław Gąsiorek, president of PDK. Indeed, the company has firm plans to overtake the current market leaders, namely Dominet, PTF and Lukas, and hopes to post profits in mid-2005, although Gąsiorek believes this will happen by the end of 2004 and expects "a return on capital in two years." At present PDK is seeking to develop its distribution channels and currently owns about 60 outlets in 49 cities. Over the long term, the firm plans to add new products to its portfolio and make inroads into the Russian market. (Puls Biznesu, p. 9) M.M.