News Corp buys into Christian TV Puls

The rest of the shares belong to the Fransiscan order. "The intention of both shareholders is to preserve the family and Christian character of the TV station. The board of TV Puls is currently working on the strategy and the assumptions of the development plans," revealed TV Puls president Father Zdzislaw Dzido. The entry of such a large player as News Corp on the market may result in huge changes. "It increases standards for already operating broadcasters, especially in terms of programme offer," stated media market analyst Andrzej Zarebski. TV Puls is a small station which had a market share of 0.43% last year which is why analysts do not expect a rapid change. "I do not expect a revolution," stated Juliusz Braun, the former president of the National Radio and Television Council (KRRiT). "But Murdoch reserves a very strong starting point for himself on the verge of the digitilization of terrestrial TV which will completely change the market," added Braun. (Puls Biznesu, pp. 1, 11) E.B.