News Outdoor attracting attention

According to the New York Times, News Corp wants to buyout the minority partner in News Outdoor Group, which has a slice of the outdoor advertising market in eight countries in Central and Eastern Europe, including its Polish subsidiary, News Outdoor Poland (NOP). Capital International, a London-based private equity firm, owns a 25-percent stake in News Out of Home, which owns the News Outdoor Group.

NOP is one of the key players in Poland's outdoor advertising market. The firm, formerly known as Town and City, was founded in 1994 and was bought by News Outdoor in December 1999. It is the leader in the premium sector of the market with a national network of 2,500 billboards.