Newspaper ad revenues drop by 15.3% in 2013

The total revenue from newspaper advertising stood at PLN 1.7 billion in 2013, a decrease of 15.3 percent (PLN 306 million) compared to figures from 2012, according to data by Wirtualnemedia.pl. All Polish dailies saw their income from ads drop. Gazeta Wyborcza remained in the top position in terms of total revenue from advertising, with nearly PLN 478 million, but still noted a 19 percent decline in ad revenue over the past year. Rzeczpospolita saw an even bigger drop, of 26.2 percent, to less than PLN 111 million. Polska came in second with over PLN 249 million in ad money, a 16.5 percent decrease. Tabloids Fakt and Super Express saw a slump in ad revenue over 2013 of 11.3 percent and 9.4 percent respectively to PLN 208 million. The smallest drop in ad income was recorded by Dziennika Gazeta Prawna, of only 5.8 percent to nearly PLN 68 million.