Non-alcoholic beers up 80 % y/y in H1 2016

The sale of beers with no alcohol has risen by 80 percent y/y in the first months of 2016, Nielsen reports. This segment accounts for a 1 percent share of the beer market, having the highest pace of growth of all the products. The non- and low-alcoholic beer segment accounts for more than 17 percent of the Spanish market and 10 percent of the German one. In Poland the share was 2.9 percent in 2015. The rise of interest in those beverages " has to do with a rise of interest in active lifestyle among Poles. It is a choice for those who cannot afford or don't want to drink alcohol, like drivers," said Magdalena Brzezińska, press officer at beer producer Grupa Żywiec (owned by Heineken).