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Nordea looks for a top five spot in four market segments

However, contrary to earlier statements made by Włodzimierz Kiciński, the president of Nordea's domestic branch, it does not intend to float its own shares on the bourse. Instead, the company wants to focus on organic development for the time being. As Thomas Neckerman, the deputy president of Nordea Bank Sweden, explained, the bank is planning to win a top five position within four market segments, viz. the servicing of Scandinavian companies, local governments, rich individual clients and large companies. Nordea currently services about 22% of all Scandinavian companies operating on the domestic market but expects that figure to rise sharply after the country's accession to the EU. Nevertheless, analysts doubt whether the bank will be able to perform as well in the other segments of the market as competition there is much stronger. (Puls Biznesu, p.7) E.B.

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