Number of companies using cloud services grows to 55.7% in 2023

In 2023, the number of businesses purchasing cloud services increased by 27 percentage points y/y, reaching 55.7%, according to the Central Statistical Office (GUS).  Simultaneously, the percentage of businesses utilizing social media rose by 2 percentage points y/y to 47.6%. The report "Information Society in Poland in 2023" reveals that 36% of businesses utilized ERP software, 28.5% used CRM programs, and 10.5% employed Business Intelligence solutions. 18% of businesses conducted data analytics, primarily focusing on transaction data (16.6%). 67.3% had a website, while 4.1% provided customers with a downloadable smartphone application.

Additionally, one-fifth of businesses invested in online advertising, with content-based or keyword-focused internet ads being the most popular choices. The percentage of businesses with internet connections exceeding 500 Mbit/s increased by 2 percentage points y/y to 25.3%, with the largest growth seen among large entities (5.6 percentage points).

Source: inwestycje.pl