O2 to breathe more life into phoning market

Their prices are said to be more than 50% lower than the traditional telecom operators' and its users are to receive phone numbers allowing them to make local, long-distance and fixed-to-mobile connections. Currently over 90,000 people make use of free internet calls via the so-called VoIP (Voice over Internet Protocol) technology, but without the possibility to connect with traditional networks. Tlen is counting on demand from that market sector as well as from business entities. "Our offer will be attractive for SMEs," said o2.pl board member Jacek Świderski, although not revealing any details. He added that the company wants to win a few thousand new subscribers by the end of the year, and, as it cannot afford media promotion, it hopes to gain customers attracted to low prices - zł.0.10 per minute for local or long-distance calls and free calls within the network. There will also be two payment options: pre-paid or traditional. (Puls Biznesu, p. 10) D.W.