o2.pl's following initial success opts for aggressive telecom pricing strategy

The company envisages that by the end of the year the number of users will exceed 100,000. o2.pl announced plans to gain a stronger presence among SME's. In February the company plans to lower its rates for local connections (which currently costs zł.0.09 net per unit) and international (zł.0.12-0.16 net) by another 30%. Telecom services already generate 30% of o2.pl's revenues and they are constantly gaining significance. Last year the enterprise recorded revenues of zł.4 million and zł.1 million in net profits. This year, company representatives hope to see both figures to grow threefold. "Since the portal came on-line in 1999 it has been profitable. All investments up till now were financed from our own funds," said management board member Jacek Świderski. (Puls Biznesu, p. 10) A.K.