On the Domo front
Domoteka, the latest project of the Ikea Group, opened last week in Warsaw's Targówek. The gross retail area consists of 17,000 sqm, which offers 80 shops selling goods for the home.
One retailer new to Poland is British firm Habitat, which offers luxury interior design products. So far, Habitat stores have usually been located in city centers, but recently they have been moving to bigger shopping malls.
Besides Habitat and other new brands, Domoteka also boasts innovative architecture designed by Broadway Malyan Polska. The British company, which has been operating in Poland since 2001, designed the mall's interior with 13 free-standing show houses. "These houses play the role of shops and are rented by the tenants," said Katarzyna Wojdyga from Broadway Malyan Polska.
The Domoteka brand was established and designed especially for the Polish market and it is the only development of this kind by Ikea Group.