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ONCOR for Brochocki

They have European sections, Asian sections and so on, and these are then sub-divided among departments which take care of everything to do with regions such as Central and Eastern Europe, for example. The sharing of global and local knowledge between the various departments, sections and subsidiaries that these days make up an international real estate consultancy gives these corporations a head start over the more locally-based minnows struggling to make deals lower down in the food chain. Often giving themselves de-anglicized names which include the title Nieruchomości somewhere within the firm's logo (if we take the Polish market as a natural example), at first glance they seem like bit-part players in our globalized market.

Oncor, however, is an organization formed to provide a network of privately-owned commercial real estate brokers across the world who will share knowledge and clients whom they aim to keep well away from the predatory appetites of the multinational corporations. And the body has just recruited the Warsaw-based Kancelaria Brochocki as its newest member after a competitive selection process. This status in turn obliges the agency to be Oncor's eyes, ears and nose on the ground in Poland, for the potential benefit of its other 52 companies signed up across the globe. Most of these agencies attract small to medium-sized companies who hire them to locate office space, for example, and the idea behind Oncor is that it may well come to pass that these firms will need to branch out into other markets beyond their national borders.
"If a small-or medium-sized company is looking for advice and research about a new potential market, they'll go to their agent first," says Andrzej Brochocki, head of Kancelaria Brochocki. "And if a client is looking, for example, for information about the German market, I can call my fellow member of Oncor in Germany [Dr. Lübke GmbH is Oncor's German representative] and they are obliged to give me any information I might need." Brochocki indeed claims that his firm has just gained its first client by virtue of its Oncor membership, though the company in turn is committed to providing a report on the Polish market for its fellow members by the end of the summer this year.

According to Nicola Albe, who is based in Italy and head of Oncor in Europe, the organization's policy on this continent is to restrict membership to one agency per country because otherwise complications would arise with recruited firms competing rather than cooperating with one another. And this cross border liaison, contends Albe, bears fruit. A recent Oncor-wide transaction involving around 75 industrial properties (owned by the French concern Rexel) in 15 countries covered by the organization in Europe, "was sold very quickly," he says, because of the effectiveness of its network. Albe claims that Oncor's members were responsible for transactions worth some $17.3 million (zł.65.7 million) across the world in 2002. (The figures for 2003 will be available shortly).

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