Onet.tv's "soft start"

"It was only a soft start. Now, we will begin a major advertising campaign," he said. Onet's Internet TV service currently offers more than 9,000 clips, 100 stations and seven thematic channels, as well as user-generated content. Access to all but a limited range of content, e.g. live sports broadcasts, is free. Onet.tv plans to significantly broaden its offer of movies and TV series. (Puls Biznesu p. 6)