4:31 6 June 2024
Online Ads Surge in Poland
Poland's online advertising market is projected to reach PLN 8.6-8.8 billion in 2024 and surpass PLN 10 billion by 2025, according to IAB Polska. In 2023, the market grew by 13% year-on-year to nearly PLN 7.8 billion. The "Internet 2023/2024" report highlights the Internet's role as the key media market driver, with graphic advertising leading despite slower growth. Video ads grew by 19%, and SEM and Announcements each saw a 35% increase. All digital sales channels, except email, showed positive growth, with mobile (12%) and social media (10%) leading. AI significantly impacted the industry, enhancing ad campaigns and customer interactions. Established in 1999, IAB Polska now includes around 230 members, from major portals to interactive agencies.
Source: inwestycje.pl
