Online advertising market grew by 7.2%

The value of the online advertising market amounted to PLN 2.61 billion, an increase of 7.2 percent year-on-year, according to a report compiled by consultancy PwC for IAB Polska. Mobile device and social media saw the highest growths. "In H2 2014, the online advertisement sector rose significantly by 9 percent and reported a growth of 7.2 percent at the end of the year," the press release reads. Display advertising grew by 7 percent y/y and has 44.5 percent of the market share. The category growth was buoyed by online video advertising, which rose by 16 percent y/y, social media (an increase of 33 percent y/y) and mobile advertising (a growth of 122 percent y/y). IAB Polska expects further growth this year.