Online advertising on the rise - report

The value of online advertising in Poland in H1 2014 was PLN 67 million, or 5.7 percent, higher than in the first half of 2013, according to the IAB AdEx report prepared by business association IAB. It amounted to PLN 1.25 billion. Almost half of the growth value was due to a high value of display advertising, which amounted for 43 percent of the market. This segment includes mobile advertising and videos, which grew by 27 and 28 percent, respectively. The automotive sector provided 18 percent of the advertising value and was the leader among marketers. The second place belonged to the financial sector, which accounted for 13 percent, while trade accounted for 9 percent.