Online is on the rise

The company's 'Estimations of the Advertising Market in Poland in the First Half of 2005' report shows that the largest increase was in the internet sector, where nearly 50 percent more money was spent on advertising year on year.

Outdoor advertising (an 18-percent increase), daily newspapers (15.1 percent) and radio (14.2 percent) were the other media that witnessed a considerable growth in ad expenditure. Television saw a relatively low 7.5 percent increase, mainly due to the mourning period that followed the death of Pope John Paul II.

Telecommunications, transport and the automotive industry increased their ad spending by a total of zł.150 million - nearly 70 percent of the market growth generated this year.