Only 19.3 Percent of Discount Shoppers Support Ongoing Price War

Only 19.3 percent of major discount chains' regular customers see the ongoing price war as necessary and beneficial. According to a public opinion survey involving over 5,400 discount store shoppers, 38.7 percent oppose such aggressive pricing strategies, while 42 percent remain undecided. When asked why they disapprove of price competition, 35 percent of critics cited the chaos it creates.