Optimus to concentrate on computer sales, not production

Parkiet has leant unofficially that the main principle of the new strategy is the withdrawal from the production of computers. Optimus wants to outsource production and concentrate on the distribution of electronic equipment. "We can confirm that we are very seriously considering the idea of outsourcing the production process," said Małgorzata Walczak, the company's deputy president. "It is very easy to assemble computers. It is harder to sell them. Our most valuable asset is our brand name and not the owned production lines," she went on to explain. The outsourcing of the production will not only allow the company to lower its operating costs but also to sell some of its assets. (Parkiet, p. 1) A.K.