Orange Go is a flop so Centertel goes back to POP Mobile operator PTK
This decision was caused by the fact that the recently introduced Orange Go is doing quite badly. "We wanted to sell the POP brand for example to P4, which is preparing to launch its own GSM network. After three months, however, it turned out that the recognition of the Orange Go brand among young people, which is the most important target group of prepaid services, is too weak," said one of the group's managers. Officially, however, the company is not commenting on the situation and will not reveal the number of users of the two brands. "Centertel has a problem with positioning the brand. The company's representatives tell us that Orange Go and POP are not two different brands, but two different offers," said one of Centertel's distributors. (Puls Biznesu, p. 10) A.K.
