Orange to develop chain of SmartStores

Orange Polska may open up to 10 SmartStore outlets in the largest Polish cities in the near future, said Bożena Leśniewska, sales executive director at Orange Polska.What's more, the company is mulling over the opening of a Megastore in Warsaw. "We may open up to 10 SmartStores in the coming months, one in each large city. We are also looking for a location to build a MegaStore, with a total retail space between 500 sqm and 600 sqm, which would allow for better exposition of devices," said Leśniewska during a press conference. The Orange Smart Store space is divided into 3 zones: Home, Entertainment, Company. In the outlet, employees follow a customer to the zone, which he choses. In each zone, a customer can make non-cash purchases.

Earlier, Orange Polska informed that the company will decrease the number of its outlets to 800 from 850 at the end of 2015.