Orkla's new global strategy could mean more competition in internet, radio

"From one side we are considering radio stations, and from the other the internet, which would include the development of web pages, electronic versions of the papers, as well as regional internet portals," said Joanna Pilcicka, Orkla Press Polska's president. She declined to reveal the financial costs of the new strategy, but admitted that the current regional newspapers are profitable. Joanna Pilcicka also revealed that the company is considering launching a regional television station. The company's new strategy also includes savings, which are to be achieved thanks to the launch of an accounting and financial center in Bydgoszcz in 2007. Orkla Press Polska is also planning to centralize its IT infrastructure. (Puls Biznesu, pp. 1, 9) A.K.