Orlen to restructure gas station network
12:05
Poland's largest oil group PKN Orlen is restructuring its filling station network in Poland, the company's management board member Marek Podstawa told the Polish Press Agency in an interview.
Orlen is gradually rebranding its budget stations from Bliska back to Orlen. “On the Polish market it is the Orlen brand that works best,” Podstawa said. He added that Polish consumers now prefer a full offer to a low-cost filling station.
The company has already rebranded 150 stations and it is satisfied with the results so far.
In Germany, where PKN Orlen manages the Star budget station network, the plans are different. The company will maintain the brand and add new products and services.
PKN Orlen could be interested in buying new stations in Germany, Podstawa also said, but only if the price proves attractive.