Outdoor ads booming while sector struggles

In 2005 it rose by 26% to reach zl.474.4 million. This optimistic data, however, is not reflected in the financial condition of companies operating in this sector, including those in the top five of the industry. Stroer and AMS publicly declare their financial results while smaller companies Clear Channel, Cityboard and News Outdoor, which hold a significant share of the market, keep their poor results confidential. Puls Biznesu has learned that Clear Channel is struggling more than any of the others. Its American parent company was recently taken over by two investment funds, however, it still recorded a net loss of zl.6.3 million last year on zl.53.4 million revenues. Cityboard Media closed 2005 with a net operating activity loss of zl.0.5 million on revenues of zl.65.8 million. (Puls Biznesu, p. 15) A.K.