P4 prepares aggressive price strategy

"We will have to take over clients from existing operators. Due to this we will apply an aggressive pricing policy with regard to voice calls and SMS'. Anyway, operators are incredibly profitable, while we, entering the market, can live with lower profitability," said Chris Bannister, president of P4. Such a policy could result in falling pirces of voice connections and analysts estimate price cuts at over a dozen percent, but not price wars meaning 30% price decreases. This year, the market will grow by 15%, while next year the growth is anticipated at 5.5%. Analysts are divided over the chances of new operators on the market, as P4 is entering the market at a very late stage.(Puls Biznesu, pp. 1, 8) M.M.