Pandemic exacerbating competition in e-commerce

The Covid-19 pandemic has moved a large part of Poles' purchasing expenses to the Internet, but on the other hand - it has also intensified competition in e-commerce. As a result, sellers have to invest in new tools and technologies that allow them to better reach their customers. They even expect solutions such as product videos or virtual fitting rooms. According to the e-Chamber's research, more than half of Internet users already use them when shopping online.