Pay-TV operator 'n' hopes for better 2009 results

Polish pay-TV operator 'n' expects to become profitable on the core operating level in 2009 with its new business plan that is meant to attract more subscribers and boost sales, the head of the company announced on Tuesday.

The platform 'n', part owned by broadcaster TVN, expects to boost its subscription levels even though the digital platform isn't drawing as much interest in Poland as the company would like. It also has to compete with Cyfrowy Polsat and Vivendi's Canal Plus.

The company hopes to increase the number of subscribers to 520,000 from current 335,000, Maciej Sójka told a press conference. He also said that the company targets zł. 270 million in revenue this year, up from zł.242 million in 2007.

"With more than 500,000 subscribers this year we will be able to be profitable on the EBITDA [earnings before interest, tax, depreciation and amortization] level in 2009," Sójka said.

Source: Reuters