Pekao once again to use agents to win key clients

Bank Pekao, which controls 20% of the retail banking market, has revealed its plans to form an independent company to distribute and sell its products. This way the bank returns, with the help of Italian investor Unicredito Italiano, to its previously abandoned plan to sell its offer through a network of agents. The company, which will be formed in mid 2003, will only focus on wealthy individuals. "The agents will not only sell Bank Pekao products. First of all they will become the clients' advisers by offering better cards, more favourable loans and ways of getting higher interest on their savings," said Sebastian Luczak, the bank's spokesman. As for now, the bank offers special services to only a small group of its most elite clients through private banking. (Puls Biznesu, p. 6) A.K.