Percentage of Poles buying online drops in 2023

In Poland, internet usage slightly decreased from 88.43% to 88.11% in the past year, and the proportion of the population aged 16-74 making online purchases dropped from 64.58% to 64.32%, according to a report prepared by Transport Intelligence, a British research center. Consequently, in 2023, 73% of active Polish internet users made virtual purchases, down from 73.03% in 2022. These figures indicate a slight decline in online activity compared to the previous year.

Source: inwestycje.pl