Pernod Ricard to expand in Poland

Alcoholic beverages group Pernod Ricard Polska plans to expand on the Polish market, especially in the premium segment, the company’s CEO Guillaume Girard-Reydet told ISBnews. “In the 2013/2014 financial year we increased Polish revenue by 13 percent despite the growth of the excise tax on spirits to 15 percent,” the CEO said. “Our goal has not changed – we want to increase our market share on the alcoholic beverages market and use the trends that appear to increase sales,” he added. Pernod Ricard Polska is carrying out major investments in its production plants in Poznań and Zielona Góra, aimed at increasing production and export capacity.