PKN Orlen prepares to rebrand its gas stations and boost sales

By 2009 the figure should increase to a minimum of 30%, thanks to among others, dividing gas stations into premium and economy class ones. "Only premium gas stations will operate under the brand of Orlen. For economy class we will create a separate brand later this year," said Orlen's deputy president Wojciech Heydel. The plan envisages that there will be 1,000 Orlen gas stations and 900 under the new name. "The new strategy might be an admission that the present strategy was mistaken," said Jarosław Filipek, president of visual image company Codes. The Płock-based oil firm will spend zł.480 million on this investment in 2005 and on average zł.390 million annually in the following years. The firm will also improve its position by carrying out market acquisitions. (Puls Biznesu, pp. 1, 10) M.M.