PKO BP aims to win 80,000 new credit card customers
It also wants to remain the leader in the internet bank account sector. By June 2005 the bank has issued 468,000 credit cards. Planning to outpace its most powerful competitor, Citibank, still this year PKO BP wants to win almost 80,000 new cardholders with its new offer. The new credit cards' expiration period has been expanded from the usual two years to four years, and the period when credit taken is not charged with interest was extended from 52 to 55 days, while the minimum repayment rate was lowered from 5% to 4%. "Our target is to become the leader on the credit cards market," said Jacek Obłękowski, PKO BP deputy president responsible for the bank's development on the retail market. The bank also plans a twofold increase in the number of its customers that deal with formalities via the internet, to two million. (Puls Biznesu, p. 10) D.W.