Plant app, developed in Białystok, conquers the market

Hobb, a Białystok-based social app for plant enthusiasts, is preparing for European expansion after gaining traction in Poland. Three weeks after launch, it ranked 22nd among free social networking apps on Google Play. Founder Adam Kozłowski financed the project from savings and rejected the usual MVP approach, investing more than PLN 2 MLN in development. The app combines social networking with plant care records, reminders, identification tools and gamification. It is free, supported by advertising, with an optional PLN 15 monthly Hobb+ subscription.

The company also plans paid business accounts for florists and nurseries. Hobb is now seeking PLN 3-4 mln from investors to fund marketing, B2B growth and international expansion.

(pb.pl)