Play begins to hurt PTC

The company decided for this move in order to compete with the Play network. The rivalry between the new operators is also visible in Heyah's new advertising slogans. The competition between is due to the fact that both operators direct their service to a similar target group. In terms of price, however, Heyah is remains more expensive than Play. (Rzeczpospolita, April 21-22, p. B3)