Play begins to slowly carve out a niche for itself

P4, the joint-venture of Netia, Novator of Iceland and Germanos which owns Play, uses the network of Polkomtel. Under current pricing arrangements, says an unnamed Polkomtel representative, "Play loses money from each mobile-to-mobile call and earns positive margins only on mobile-to-fixed calls, but the latter's share in its overall traffic is insignificant and declining." Play is betting on a rapid growth of subscribers and the development of its own infrastructure. The company has slightly over 50,000 subscribers at the moment, but its relatively high charges on calls from other networks prompted retaliatory action from its competitors, thus impeding the growth of its subscriber base. (Puls Biznesu, p. 6) R M.