Play launches its services with stress on price

P4 is a subsidiary  of Netia and investment fund Novator and provides its service under the name Play. The market is very tough and Play will have to fight to carve out a place for itself. Play's offer is competitive - 49 groszy per minute for calls. According to analysts, this is very cheap, and taking into account the whole offer it is 25-35 groszy per minute. Expert wonder how the company will manage to turn a profit at such low rates, so some speculate that it is probable they will  increase charges some time in the future. The Play offer however does not have special rates for telephone connections within the same GSM network or to stationary phones. Krzysztof Kaczmarczyk from Deutsche Bank does not think that the offer is a breakthrough. He thinks that price is not the most important thing, what matters is the image of the operator. He cited the example of Orange which, while having high rates, sells very well because it knows how to build its image. (Rzeczpospolita, March 17-18, p. B3) M.M.