Plus GSM hopes simple selling will make connection with phone-shy market

Plus GSM, the mobile phone operator owned by Polkomtel, has launched its new pre-paid offer, Sami Swoi. The promotion is not being aimed at the youth market, however, because the company believes the segment is already saturated. "We want to target people who have so far been suspicious of mobile phones," explained Polkomtel's Artur Musiał, who is heading the launch. The operator wants to tempt customers with the simplicity of its offer and easy-to-understand advertising. Sami Swoi's price has not surprised, however, because the company's rates are on average similar or more expensive than its competitors. One original idea will be a promotion of free connections within the Sami Swoi network until the end of October. The company hopes a strong distribution network covering over 8,000 outlets owned by Poczta Polska, Milo and Kolporter will prove vital to the launch. (Puls Biznesu, pp. 1, 7) M.M.