PMR: Cosmetics market to grow to PLN 23 billion
The value of the Polish cosmetics distribution market will grow from less than PLN 20 billion in 2013 to some PLN 23 billion in 2016, according to a forecast by market research firm PMR. Last year, the market grew by 2 percent.
The Polish cosmetics market is mature and stable, but it is still developing and changing, PMR analysts wrote. Slower growth in 2013 stems from reduced consumer spending.
Sales in both discount stores and cosmetics retail chains is growing at double-digit rates, PMR said. Discount stores have both increased their networks and broadened their beauty products offer, thus expanding their market share.
