17:16 23 January 2025
PMR: electronics market is expected to revive this year
In 2024, Poland's RTV, AGD, and electronics market grew by 0.3% year-on-year to over PLN 44 billion, reflecting stabilization but cautious consumer spending, according to PMR Market Experts. Despite this, 84% of Poles purchased electronics, indicating sustained interest in technology. Experts predict significant market growth in 2025, driven by improved consumer sentiment, economic stability, and investments in innovative products.
Key drivers include enhanced product variety, competitive pricing, and the rise of specialized retail chains (47% market share in 2024). Discount stores gained traction in small household appliances (15% share). While technical specifications (79%) and price (71%) remain crucial purchase factors, private-label brands face quality concerns, avoiding 32% of buyers.
(ISBnews)
