Podravka and Rieber & Son alliance sees establishment of joint sales division

The agreement envisages the creation of a joint sales division, which will service the sales of products from both companies. In the case of Podravka, these relate to Vegeta and Podravka brands, while Rieber & Son counts on increased sales of its Delecta and King Oscar products. "The new sales division will offer a total of 270 products, out of which 60 will belong to Podravka. We estimate that the new sales organization will generate annual turnover exceeding zł.300 million," revealed Neli Groza, the president of Podravka's Polish division. "We assume that thanks to the merger of our sales departments we will be capable of increasing sales by 5%, while the number of shops carrying stocks will increase from 9,000 to 10,700," said Piotr Sieńko, Rieber Foods Polsa director general. (Puls Biznesu, p. 8) A.K