Poland asks West PR to fix government's reputation
11:10
According to English international daily newspaper The Financial Times, Poland has approached a number of public relations companies based in London for global crisis communication services in an attempt to bolster its sliding reputation.
"Warsaw has used intermediaries, including the chief executive of one of the country’s largest financial companies, to make informal approaches to PR agencies over the past couple of months, according to two people with knowledge of the talks, prompted by concerns by some inside the new government that they are losing the communication war," the newspaper argued.
However, a spokesman for the Polish government, Rafał Bochenek declined to respond to the Financial Times' questions.