14:39 1 June 2025
Poland Ranks Among Top 10 Global Toy Exporters Despite Market Slowdown
As toys remain the most popular Children’s Day gift in Poland, the country also stands out globally as a major toy exporter. In 2024, Poland ranked 4th in Europe and 8th worldwide, exporting toys worth €2.61 billion, according to Akcenta and ITC data.
Despite a 12 percent y/y decline, reflecting a broader global slowdown, Polish toymakers maintained strong positions abroad. Germany remained the top buyer (€926 million), followed by the Czech Republic, France, the Netherlands, and Austria.
There were notable export increases to China (+392 percent), the U.S. (+13 percent), Hungary (+21 percent), and Spain (+17 percent).
“Despite global challenges, Polish brands like Trefl, Cobi, and Granna remain competitive thanks to quality, innovation, and eco-conscious design,” Radosław Jarema, director of Akcenta Poland, said.
(WBJ)
