Poland to promote its apples in Asia
The Fruit-growers’ Association of Poland will promote Polish apples in countries such as the Unite Arab Emirates and China. The promotional campaign will be launched this autumn and take three years.
The campaign, financed with the help of a €4 million subsidy from the European Commission, will be directed towards consumers, trade establishments and media.
Mirosław Maliszewski, president of the association, said that Polish apple-growers are looking for new markets apart from Russia, which is the biggest importer of Polish apples now.
