Poland's a hub for creative Brits

SiebertHead, the designer behind such brands images as Knorr, Toblerone, Mars, or Blend-a-med, has recently launched its first branch on the continent. The new office was opened in Warsaw, from where the company will operate in Central and Eastern European markets. "It is atypical for British companies to leave the Isles. Even more so [for design firms] since London is the Mecca of designing companies," said the managing director of the new SiebertHead branch in Poland, Sławomir Kluziak.

SiebertHead Brand Design Consultants has customers in 25 countries. Poland was chosen as the location for the firm's branch due to its significant role in the region and its market of 40 million consumers. "Poland is SiebertHead's regional hub. The choice was easy," says Kluziak.

Initially, the company will employ a handful of design experts in Poland. "We want to have experienced specialists with local understanding, who will tightly cooperate with the London office," says Kluziak.

Currently, SiebertHead in Poland is negotiating with about 10 firms. "We work like a Swiss bank. Confidentiality is very important for our clients and we can only reveal their names after the brand is already on the market." Among Polish brands' packages that have been designed by SiebertHead are Bols vodka, Pieguski cakes, Prince Polo wafers, and Wedel.