Poland's ad market rose by 3.2% in Q1

Poland's advertising market grew by 3.2 percent y/y to PLN 1.72 billion in Q1 2016, media agency Starcom Mediavest Group said in a statement. The radio segment became the fastest growing in Q1, with a recorded increase of 8.2 percent y/y. The internet ad market grew by 7.3 percent, whereas outdoor went up by 5.9 percent. Cinema and TV ad spending also increased their advertising revenues in annual terms - by 3.5 percent and 2.7 percent respectively. Meanwhile, ad spending in printed magazines and dailies dropped by 8.3 percent and 14.5 percent y/y respectively.