Poland's ad market to grow by 3.5% in 2016

Media house ZenithOptimedia expects Poland's advertising market to grow by 3.5 percent - up to PLN 6.96 billion in 2016. According to the report, the online ad segment will grow by 11.5 percent, while TV and radio ad markets will increase by 2.9 and 4.8 percent respectively. Cinema advertising will also grow by 1.3 percent. At the other end of the scale is the outdoor segment which will decline by 0.7 percent, and press advertisements which will drop significantly by 16.3 percent for dailies and by 13.8 percent for magazines.