15:39 26 October 2023
Poland’s entertainment and media market to grow by 6.6% n in 2023 - PwC
The value of the Polish entertainment and media (E&M) market is projected to increase by 6.6% year-on-year to PLN 48.1 billion in 2023, according to a report by PwC Polska. In the years 2022-2027, the average annual growth rate of revenues from the E&M market in Poland will be higher than the global average, at 4.6%, while globally, the sector is expected to grow by 3.6% year-on-year.
The fastest-growing segment of the entertainment and media market in Poland and worldwide from 2022 to 2027 is online advertising, with growth rates of 8.6% in Poland and 6.5% globally.
