Poland's time is now

The Teraz Polska (Poland Now) emblem could soon become a globally recognized trademark, as the Polish Promotional Emblem Foundation (PPEF) is planning a worldwide promotional campaign. The PPEF organizes the Teraz Polska contest, established in the early 1990s, which recognizes the year's best Polish products.

"We plan to participate in various national exhibitions under the Teraz Polska emblem, where we will present and promote our contestants," said Andrzej Czernek, the director general of the PPEF. "We want to focus on the products and ideas that could become recognizable around the world."

The PPEF will also launch an international program called 'Poland on Five Continents,' which is designed to promote Poland's economy and not only particular brands or products. Several of Poland's sports, arts, cultural and scientific celebrities will take part. "We want to show everything that Poland is best at," says Czernek.

Two new categories will be added to the upcoming Teraz Polska contest. The PPEF announced that local products as well as gminas will have a chance to compete this year. The local governments that are most attractive to investors, entrepreneurs and inhabitants will be awarded, as will local products that are manufactured according to traditional methods or recipes and are connected with particular regions of Poland.