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Poland's TV Advertising Market Shows Growth Amidst Optimistic Projections

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Poland's TV Advertising Market Shows Growth Amidst Optimistic Projections
Source: Pixabay

Publicis Groupe reveals a 3.3% surge in Poland's TV advertising market in 2023, with a 0.4% increase in Q4 alone. Analysts predict continued growth in 2024, buoyed by major sports events like EURO 2024 and the Paris Olympics.

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