Poles appreciate family businesses

Entrepreneurial, industrious and brave - these are the main virtues associated with owners of a family businesses, according to a report by foundation Firmy Rodzinne.

The survey of a sample of 1,000 Poles revealed that 1/3 of them is willing to pay more for a product from a family company than for a comparable commodity made or sold by another entity.

Poles declared that tradition, credibility, reliability are the features of Polish family businesses. "Poles' strong confidence in family businesses may stem from business owners' personal responsibility which guarantee a high quality of a service or a product," the report read.