Poles are conscious online consumers – EY

According to the latest report by consultancy EY, 62 percent of Poles can be considered digital consumers, meaning they not only buy online, but also use the web to filter information and make purchasing decisions. The number is in line with global average and higher than in the US (50 percent) and Germany (59 percent) and many others. Out of 34 polled countries, the highest percent of digital consumers is in India (75 percent) and China and the Netherlands (70 percent). A preference for shopping in-store is more pronounced in mature markets, with emerging market online users are leading the way on the digital journey, the report said. For Poles, the most important factor is still face-to-face contact. Respondents in Poland when asked if social media is a good source of information answered negatively (4.2 on a scale from 1 to 10 where 1 = disagree and 10 = completely agree), below the global average (4.7) Poles are mostly shopping for electronics (49 percent) and clothes (45 percent).